Pharmacists may grab many of the headlines, but alongside each is the remainder of the pharmacy team, all of whom play a critical role in the success of the pharmacy and the services it provides.

Perhaps you are a counter assistant, or know of a counter assistant who has helped recruit patients to the pharmacy’s services, delivered health promotion activities, or forged links with the local community. Or you/they might have improved safety or efficiency in the dispensing process, taken on delivery of clinical services, or mentored colleagues.

The Counter Assistant of the Year Award recognises excellence in knowledge and service to retail customers. Nominations for the category can be made through self-nomination, by colleagues or by pharmacy business owners.
Judges will be looking to reward those who bring something extra to the consumers experience of the pharmacy setting within a community.

Guidelines for Entry:

  • Application forms for awards entries must be received via email by Midnight, Friday 11th April 2025
  • Please adhere to word counts where possible.
  • Applications are invited from both the Independent and Chain sectors.
  • Supporting material such as annual reports, graphs, videos, financial data and so on may be included.