There is considerably more to the community pharmacy than a simple dispensary. The award aims to recognise the pharmacy that offers its customers a greater range of products and services in the best possible package.
Pharmacy staff are an integral part of the pharmacy retail business, helping customers to select over-the-counter medicine and suggesting diagnostic testing. Their knowledge of the retail market and in-house expertise is essential.
Judges will be looking for:
- Demonstration of identifying key promotional opportunities, such as health promotion events and displays, to add value to the customer experience.
- Evidence of continuous liaison with manufacturers and suppliers to plan promotional calendars.
- Implementation of innovative strategies in competitive pricing.
- Staff training in new products to educate new customers in their benefits and use.
Who can Enter?
This category is open to all independent and multiple pharmacies. Applications can be made by individuals or by third-party nomination.
All entries will be judged by an independent panel of experts.
The finalists will be announced in the May 2018 edition of Irish Pharmacy News.